Selasa, 26 Maret 2013

Softskill Bahasa Inggris Bisnis 2


Promotion
Promotion is the action taken by the company by way of influencing consumers directly or indirectly to menciptaan exchange in marketing. Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.
Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. Such efforts may range from multinational firms spending large sums on securing high-profile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local businessperson’s meeting.
Sales promotion is a promotional activity which consists of short-term incentives to encourage purchases and increase sales immediately. Basically there is a purpose to the implementation of the Sales Promotion Interesting new customers to conduct tests on a product. This method can be done by offering products with low prices or through the promotion of buy one get one. The second is to reward loyal customers, for example in the airline business, customers have ever done as far as United Airlines flight distance will gain several advantages, among others: price cuts for the next flight, seat upgrades, and gifts of jewelry, golf equipment, and others. The third increase in the frequency and quantity of purchase
How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.
Promotion is all about communication.  Why because promotion is the way in a business makes its products known to the customers, both current and potential.The main aim of promotion is to ensure that customers are aware of the existence and  positioning of products. Promotion is also used to persuade customers that the product  is better than competing products and to remind customers about why they may want to buy.
The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it's having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion.
A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful. In many workplaces, people actively work towards this goal and its accompanied benefits. The term is also sometimes used to refer to a general change in status such as a graduation, which is why some parents may find themselves attending a “fifth grade promotion” instead of a fifth grade graduation.
Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility. This is usually a cause for celebration, as it indicates that the employee has a potential for development and long employment within the company. The new position may include supervision responsibilities, as the employee becomes responsible for administrative assistants and other staff. These responsibilities should not be taken lightly, as most employees look to their supervisors for guidance and examples of appropriate workplace behavior.
A program designed to increase sales of a designated service or product. For example, an automobile manufacturer initiates a sales promotion for its SUVs by offering dealer incentives and consumer rebates. Sales promotions may also include increased advertising, reduced prices, zero-percent financing, and sweepstakes.
An important part of any organisation is promotion, as it is required to attract new customers and also keep existing customers, and to ultimately make a profit. Different types of promotion include:
·         TV advertisements
·         Radio advertisements
·         Special offers
·         Billboards
·         Point of sale
Organisations may chose to focus on promoting their products and/or services mainly within the local area, this is more so with smaller organisations who may not be able to attract customers to travel far to purchase their products and services.
There are several purposes why organisations try and promote their products, services and the firm in general, these include:
·         Keeping current customers
·         Recruiting new customers
·         Arising awareness of the organisation’s products and services
·         Keeping an interest in older products and services which may be starting to lose their novelty
·         To make people aware of new products and services
·         Developing their brand name
In the Sales Promotion tutorial we saw that promotions can be classified into three main areas:
·         Consumer Market Directed
·         Business Market Directed
·         Government Market Directed
In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day.  For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.
The Promotions Mix. Let us looked at the individual components of the promotions mix in more detail. Remember all of the elements are 'integrated' to form a specific communications campaign.

Present Tense Sentences
1.     Promotion is the action taken by the company by way of influencing consumers directly or indirectly to menciptaan exchange in marketing
2.    Advertising is just one specific action you could take to promote your product or service
3.    In this tutorial we look more deeply into each of these classifications
4.    most employees look to their supervisors for guidance and examples of appropriate workplace behavior
5.    A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility
6.    Promotion is all about communication
7.    promotion is the way in a business makes its products known to the customers
8.    promotion is to ensure that customers are aware of the existence and  positioning of products
9.    promotion is to ensure that customers are aware of the existence and  positioning of products
10. Sales promotion is a promotional activity which consists of short-term incentives to encourage purchases and increase sales immediately
Past Tense Sentences
1.     Promotion is a form of corporate communication that uses various methods to reach a targeted audience
2.    promotional methods consumers are exposed to nearly every day
3.    Let us looked at the individual components of the promotions mix in more detail
4.    the elements are 'integrated' to form a specific communications campaign.
5.    Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.
6.    The word promotion is also used specifically to refer to a particular activity that is intended to promote the business
7.    someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility
8.    A program designed to increase sales of a designated service or product.
9.    Sales promotions may also include increased advertising
10. promotions can be classified into three main areas