Promotion
Promotion
is the action taken by the company by way of influencing consumers directly or
indirectly to menciptaan exchange in marketing. Generally, promotion is
communicating with the public in an attempt to influence them toward buying
your products and/or services.
Promotion
is a form of corporate communication that uses various methods to reach a
targeted audience with a certain message in order to achieve specific
organizational objectives. Such efforts may range from multinational firms
spending large sums on securing high-profile celebrities to serve as corporate
spokespersons to the owner of a one-person enterprise passing out business
cards at a local businessperson’s meeting.
Sales
promotion is a promotional activity which consists of short-term incentives to
encourage purchases and increase sales immediately. Basically there is a
purpose to the implementation of the Sales Promotion Interesting new customers
to conduct tests on a product. This method can be done by offering products
with low prices or through the promotion of buy one get one. The second is to
reward loyal customers, for example in the airline business, customers have
ever done as far as United Airlines flight distance will gain several
advantages, among others: price cuts for the next flight, seat upgrades, and
gifts of jewelry, golf equipment, and others. The third increase in the
frequency and quantity of purchase
How does
promotion differ from advertising? Promotion is the broader, all inclusive
term. Advertising is just one specific action you could take to promote your
product or service. Promotion, as a general term, includes all the ways
available to make a product and/or service known to and purchased by customers
and clients.
Promotion
is all about communication. Why because
promotion is the way in a business makes its products known to the customers,
both current and potential.The main aim of promotion is to ensure that
customers are aware of the existence and
positioning of products. Promotion is also used to persuade customers
that the product is better than
competing products and to remind customers about why they may want to buy.
The word
promotion is also used specifically to refer to a particular activity that is
intended to promote the business, product or service. A store might advertise
that it's having a big promotion on certain items, for instance, or a business
person may refer to an ad as a promotion.
A
promotion is an increase in rank that may also be accompanied by a raise in
pay, benefits, and responsibility. Most people view such rises positively, as
they indicate that the individual is successful, valuable, and useful. In many
workplaces, people actively work towards this goal and its accompanied
benefits. The term is also sometimes used to refer to a general change in
status such as a graduation, which is why some parents may find themselves
attending a “fifth grade promotion” instead of a fifth grade graduation.
Typically,
someone is rewarded with a promotion when he or she performs exemplary work or
shows aptitude for a position with more responsibility. This is usually a cause
for celebration, as it indicates that the employee has a potential for
development and long employment within the company. The new position may
include supervision responsibilities, as the employee becomes responsible for
administrative assistants and other staff. These responsibilities should not be
taken lightly, as most employees look to their supervisors for guidance and
examples of appropriate workplace behavior.
A program
designed to increase sales of a designated service or product. For example, an
automobile manufacturer initiates a sales promotion for its SUVs by offering
dealer incentives and consumer rebates. Sales promotions may also include
increased advertising, reduced prices, zero-percent financing, and sweepstakes.
An
important part of any organisation is promotion, as it is required to attract
new customers and also keep existing customers, and to ultimately make a
profit. Different types of promotion include:
·
TV advertisements
·
Radio advertisements
·
Special offers
·
Billboards
·
Point of sale
Organisations
may chose to focus on promoting their products and/or services mainly within
the local area, this is more so with smaller organisations who may not be able
to attract customers to travel far to purchase their products and services.
There are
several purposes why organisations try and promote their products, services and
the firm in general, these include:
·
Keeping current customers
·
Recruiting new customers
·
Arising awareness of the organisation’s products
and services
·
Keeping an interest in older products and services
which may be starting to lose their novelty
·
To make people aware of new products and services
·
Developing their brand name
In the
Sales Promotion tutorial we saw that promotions can be classified into three
main areas:
·
Consumer Market Directed
·
Business Market Directed
·
Government Market Directed
In this
tutorial we look more deeply into each of these classifications by examining
the different types of promotions that fall into each. As we will see much of
what is covered is very familiar to even those who are new to marketing as it
involves promotional methods consumers are exposed to nearly every day. For marketers, it is important to understand
the value each type of sales promotion holds for helping them meet their
promotional objectives.
The
Promotions Mix. Let us looked at the individual components of the promotions
mix in more detail. Remember all of the elements are 'integrated' to form a
specific communications campaign.
Present
Tense Sentences
1. Promotion
is the action taken by the company by way of influencing consumers directly or
indirectly to menciptaan exchange in marketing
2. Advertising
is just one specific action you could take to promote your product or service
3. In this
tutorial we look more deeply into each of these classifications
4. most
employees look to their supervisors for guidance and examples of appropriate
workplace behavior
5. A
promotion is an increase in rank that may also be accompanied by a raise in
pay, benefits, and responsibility
6. Promotion
is all about communication
7. promotion
is the way in a business makes its products known to the customers
8. promotion
is to ensure that customers are aware of the existence and positioning of products
9. promotion
is to ensure that customers are aware of the existence and positioning of products
10. Sales
promotion is a promotional activity which consists of short-term incentives to
encourage purchases and increase sales immediately
Past
Tense Sentences
1. Promotion
is a form of corporate communication that uses various methods to reach a
targeted audience
2. promotional
methods consumers are exposed to nearly every day
3. Let us
looked at the individual components of the promotions mix in more detail
4. the
elements are 'integrated' to form a specific communications campaign.
5. Promotion,
as a general term, includes all the ways available to make a product and/or
service known to and purchased by customers and clients.
6. The word
promotion is also used specifically to refer to a particular activity that is
intended to promote the business
7. someone
is rewarded with a promotion when he or she performs exemplary work or shows
aptitude for a position with more responsibility
8. A program
designed to increase sales of a designated service or product.
9. Sales
promotions may also include increased advertising
10. promotions
can be classified into three main areas
